13 May 2011

Apple UK releases the white iPhone 4 today.

The white version of Apple’s iPhone is finally available in the UK as from today.

Announcing today’s release, Phil Schiller, Apple’s senior vice president of worldwide product marketing, said: “The white iPhone has finally arrived and it’s beautiful. We appreciate everyone who has waited patiently while we’ve worked to get every detail right”.

He explained that making the white iPhone had been a challenge. “It’s not as simple as making something white", he said. "There’s a lot more that goes into both the material science of it - how it holds up over time - but also in how it all works with the sensors”.

The iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina™ display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime®, which makes video calling a reality, using two built-in cameras, front and back.

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